Supporting Your Q4 Needs 

Online or In-Person


Whether online or in-person, IVP Research Labs is here to help you finish your year strong. 

With solutions for usability testing, eye tracking, facial coding and more, we are here to support your Q4 research in-person or virtually. Plus our expert team adds peace of mind by taking care of the details so you can focus on delivering timely and impactful research. 


Online Research 

Conduct easy-to-use online remote consumer research from the comfort of your home or office with IVP Research Labs.

Our experts:

  • Pre-qualify respondents and ensure they are prepared for their online experience
  • Test respondent webcams to deliver high-quality video capture
  • Ship cameras to respondents to guarantee the right point of view

In-Person Research 

IVP is taking extra precautions to ensure the safety of respondents, as well as researchers. 

Our teams: 

  • Follow the specific precautions of any facility we work at 
  • Adhere to physical distancing guidelines
  • Wear a face mask and other protective equipment at all times
  • Sterilize IVP equipment between interviews

Interested in learning more about our online and in-person capabilities? Don’t hesitate to pick up the phone and call with any questions or last-minute needs. We are here to help. 

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

We are excited to be partnering again with HCD Research, Schlesinger Group and Shimmer Inc. to study voters’ responses to the final Presidential Debate on October 22nd.

Together, we will be observing in real time a group of Republicans, Democrats and Independents in the battleground state of Pennsylvania. As these respondents watch the debate, they will be attached to sensors capturing their psychophysiological response.

By measuring second-by-second psychophysiological response of the voter, we will be able to identify the most impactful moments of the debate using quantitative neurological response.

Stay tuned to see the results from this research.

Can’t wait for the results? 

Reach out to learn how neuromarketing can help you deliver deeper insights.

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

As President Donald Trump and Democratic nominee Joe Biden faced off on stage for the first time, we partnered with HCD Research, Shimmer Research Inc., and Schlesinger Group to gauge voters’  psychophysiological responses to the September 29th Presidential Debate.

Many voters had decided who they were voting for prior to these debates with the expectation that they would side with their own candidate over the opponent. 

Going into the debate, Trump voters stated, “they both tend to say stupid things, but I feel like Trump is more factual and Biden is more emotional.” while Biden voters said, “I feel the debate skills that Joe Biden possess are greater than Donald Trump’s.”. 

But what would their psychophysiological responses reveal about how they reacted to the live performances of each candidate? Check out the results focusing on the big reaction moments of Trump, Biden, and Undecided voters during the debate.

Interested in learning more? Reach out to discuss how neuromarketing can help you deliver deeper insights.

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

We are looking forward to partnering with HCD Research, Schlesinger Group and Shimmer Inc. to study voters’ responses to the Presidential Debate on September 29th.

Together, we will be observing a group of Republicans, Democrats and Independents in real time as they watch the debate while attached to sensors measuring their psychophysiological response to candidates statements, demeanor, and stage movements.

The real-time data will be analyzed by Dr. Michelle Niedziela, a neuropsychologist, who will identify salient moments and interpret the responses of the three voter groups.

Stay tuned to see the results from this research.

Can’t wait for the results? 

Reach out to learn how neuromarketing can help you deliver deeper insights.

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com