Eye Tracking for Mobile Devices

Interactive Video (IVP) is excited to announce the launch of their new eye tracking solution MobiLAB™ ET for efficient and high quality testing of mobile devices and tablets. In today’s mobile landscape, it is critical to understand what interface elements catch user attention and what goes unnoticed to provide insight into usability challenges or gauge the impact of mobile advertising.

Custom-designed for handheld devices, mobile eye tracking allows you to:

• Gain insight into the usability of your mobile application
• Measure the impact of your design and content
• Use statistics to identify and back up your conclusions about what people see and for how long
• Accurately analyze eye gaze behavior

Our new mobile eye tracking technology can be utilized on all types of mobile devices, including: mobile phones, navigation devices, e-readers, tablet computers and other similarly sized devices.

Learn more about how mobile eye tracking can dramatically increase the value of your market research.

Contact
Bob Granito
BobG@InteractiveVideo.com