Bob Granito is a visionary leader with over 25 years of experience in the market research technology industry. As the founder and President of IVP Research Labs, Bob has been at the forefront of integrating advanced technology into market research, helping clients unlock deeper insights and drive impactful results.

Under Bob’s leadership, IVP Research Labs has grown into an industry leader, renowned for its expertise in usability testing, eye tracking, and neuromarketing technology. His commitment to innovation and excellence has expanded IVP’s reach across the United States, Europe, and Canada, establishing a vast network of research facility partners and earning the trust of some of the world’s most respected brands, including Apple, Disney, Bank of America, and AT&T.

Bob’s journey in market research technology began in the late 1980s at Citibank’s Development Division Lab, where he played a pivotal role in integrating video and computer technology with marketing research. His groundbreaking work revolutionized how Citibank conducted usability testing, setting new standards for the industry.

With a Bachelor of Science degree from St. John’s University, Bob combines technical expertise with a deep understanding of the market research landscape. His passion for innovation continues to drive IVP’s mission to empower researchers with cutting-edge technology and personalized support.

Bob resides in Freehold, New Jersey, where he remains dedicated to advancing the field of market research technology and supporting IVP’s clients in achieving their research goals.

As the Technology Director of IVP Research Labs, Bryan Confessore brings over 15 years of expertise in delivering cutting-edge technology solutions that empower clients to achieve their research objectives. With a deep understanding of the unique needs of market researchers, Bryan’s primary focus is on providing tools that seamlessly enhance the research process, allowing clients to concentrate on uncovering valuable insights.

Bryan’s commitment to excellence ensures that whether your research is conducted in-person or online, he can provide the ideal technology solution tailored to your specific needs. His extensive experience in the industry has equipped him with the knowledge and skills to guide clients through every step of their research journey, ensuring that the technology not only meets but exceeds expectations.

Under Bryan’s direction, IVP Research Labs continues to be a trusted partner for research companies, offering innovative solutions that add significant value to the research process. His dedication to client success and his ability to integrate technology seamlessly into research initiatives make him an invaluable asset to the IVP team.

Jack Hydzik is a seasoned Senior Project Manager at IVP Research Labs with over 20 years of experience in delivering strategic and results-driven project management solutions. Known for his highly motivated and methodical approach, Jack has honed a diverse skill set to adapt to the ever-evolving demands of the market research industry.

In his role at IVP, Jack oversees the planning and execution of projects from inception to completion. His responsibilities include budgeting, team management, and ensuring a seamless project release, all with the goal of putting clients at ease so they can focus on what truly matters: the research.

Jack’s commitment to excellence and his meticulous attention to detail make him an invaluable asset to the IVP team. He ensures that every project is executed to the highest standards, allowing clients to trust that every aspect is managed efficiently and effectively.

With Jack at the helm of your project, you can be confident that all logistical details are expertly handled, leaving you free to concentrate on achieving meaningful research outcomes.

Bill Thau is a strategic problem solver with over 20 years of experience in the research industry. He thrives on using innovative and cutting-edge solutions to answer modern research problems. Bill has experience running research studies of almost any kind, ranging from simple online surveys to large international UX physiological initiatives. He is highly adaptable and strongly dedicated to making sure goals are hit and needs are met.

Bill is also known for his expert level proficiency in using neuroscientific and behavioral research methods. He is strongly committed to information sharing and teaching, through leading workshops, webinars, and learning sessions to foster better understanding of the application of advanced research tools. Over the past 15 years he has worked with industry leaders in that space to innovate and ensure that project output is of the highest quality. Bill keeps his finger on the pulse of the industry, always looking for ways to give his clients the competitive edge.

Bill earned a Bachelor’s Degree in Computer Science from St. Joseph’s University and a Master’s Degree in Computer Science from Villanova University.