What is Facial Coding?

Facial coding is the process of measuring human emotions through facial expressions in order to better understand reactions to visual stimuli.  A camera records facial expressions and emotions are extracted using advanced computer algorithms.

Choose the Facial Coding Solution that Best Suits Your Research Needs



Our In-Person Facial Coding service, powered by Affdex or I Motions, provides a platform for moderator use in qualitative in-depth interviews to passively measure emotional response to stimuli.

Our Online Facial Coding solution, powered by Tobii Pro, allows research respondents to participate in facial coding research from anywhere they have a webcam and access to the internet.