Online Facial Coding
Now marketing research respondents can participate in facial coding research from anywhere they have a webcam and the internet.
Emotion Analytics for Video
90% of decisions are made subconsciously. Tobii Pro’s emotion analytics tool for video measures the micro expressions of viewers using the latest facial coding technologies. Predict your video’s skipability, branding impact, and brand likability from your audience’s subconscious emotional reaction.
Facial Coding made ubiquitous, scalable and cost-efficient
- High quality data visualization
- Your respondents simply require internet and webcam
- When combined with optional eye tracking the platform allows researchers to pinpoint where respondents are looking as they react to the stimuli
- Test dynamic video stimuli which elicits strong response
- Overcome challenges of geographically dispersed respondents and hard to reach respondents
- Enhance your online eye tracking study with emotional response data
- For self guided sessions or as part of moderator-led interviews