Online Facial Coding
Now marketing research respondents can participate in facial coding research from anywhere they have a webcam and the internet.
Emotion Analytics for Video
90% of decisions are made subconsciously. Tobii Pro’s emotion analytics tool for video measures the micro expressions of viewers using the latest facial coding technologies. Predict your video’s skipability, branding impact, and brand likability from your audience’s subconscious emotional reaction.
Facial Coding made ubiquitous, scalable and cost-efficient
Accurate
Reliably measures facial expressions
Automated
Cloud based automatic platform
Quick
Analyzed results available within 48 hours
Global
Record anywhere in the world
Scalable
Scales to any size you need
Benefits
- High quality data visualization
- Your respondents simply require internet and webcam
- When combined with optional eye tracking the platform allows researchers to pinpoint where respondents are looking as they react to the stimuli
Applications
- Test dynamic video stimuli which elicits strong response
- Overcome challenges of geographically dispersed respondents and hard to reach respondents
- Enhance your online eye tracking study with emotional response data
- For self guided sessions or as part of moderator-led interviews
Key features that support your qualitative research objectives
Data Download for Custom Reporting
Within 48 hours IVP will analyze the data from Tobii Pro’s platform, to build custom reports using excel sheets, images, and video files
Frame-by-Frame Analysis
Review moment-by-moment emotional insights, analyzing reactions frame by frame through the video playback