Facial Coding
Extract emotional insights from facial expressions
MobiLAB™ FC
Researchers recognize that emotions, both conscious and non-conscious, drive audience engagement, brand loyalty and purchase decisions.
MobiLAB™ FC facial coding tool integrates Affectiva’s Affdex technology and Imotions platform for moderator use in qualitative in-depth Interviews to passively measure emotional response to stimuli.
This method, scientifically and unobtrusively measures emotional engagement responses to stimuli, revealed through facial expression activity. Key emotion traces are captured in real-time, via webcam, and displayed to the moderator and viewing room or streamed to remote clients. The Live View of the respondent, the stimulus and data is recorded for post-session analysis.
Key features that support your qualitative research objectives
Flexibility for Stimuli
Present images, videos, websites, screen recordings, real-world products, scene recordings, and surveys.
Sophisticated Study Designs
Full flexibility with any study set-up with randomizations, block designs, test plans, group rotations, etc.
Real-Time Synchronization
Facial expression recognition data, stimuli and any other sensor data streams are real-time synchronized and visualized in iMotions.
Frame-by-Frame Data and Markers
Capture moment-by-moment emotional insight of individuals, analyzing reactions frame by frame. Mark important activity during data collection or in replay mode to facilitate the analysis.
Export of Raw Data
Export raw data in .txt format to import into any statistical program such as MatLab for further analysis.
Quality Assurance
iMotions outputs data collection quality at any given time to monitor and ensure the validity of the studies.
Segment and Aggregate Data
View respondent reactions individually or across multiple interviews.