Together, we will be observing in real time a group of Republicans, Democrats and Independents in the battleground state of Pennsylvania. As these respondents watch the debate, they will be attached to sensors capturing their psychophysiological response.
By measuring second-by-second psychophysiological response of the voter, we will be able to identify the most impactful moments of the debate using quantitative neurological response.
Stay tuned to see the results from this research.
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President, IVP Research Labs