Posted On October 20, 2020 By Susan Han In Highlight, News /  

We are excited to be partnering again with HCD Research, Schlesinger Group and Shimmer Inc. to study voters’ responses to the final Presidential Debate on October 22nd.

Together, we will be observing in real time a group of Republicans, Democrats and Independents in the battleground state of Pennsylvania. As these respondents watch the debate, they will be attached to sensors capturing their psychophysiological response.

By measuring second-by-second psychophysiological response of the voter, we will be able to identify the most impactful moments of the debate using quantitative neurological response.

Stay tuned to see the results from this research.

Can’t wait for the results? 

Reach out to learn how neuromarketing can help you deliver deeper insights.

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

Read More
Posted On September 24, 2020 By Susan Han In News /  

We are looking forward to partnering with HCD Research, Schlesinger Group and Shimmer Inc. to study voters’ responses to the Presidential Debate on September 29th.

Together, we will be observing a group of Republicans, Democrats and Independents in real time as they watch the debate while attached to sensors measuring their psychophysiological response to candidates statements, demeanor, and stage movements.

The real-time data will be analyzed by Dr. Michelle Niedziela, a neuropsychologist, who will identify salient moments and interpret the responses of the three voter groups.

Stay tuned to see the results from this research.

Can’t wait for the results? 

Reach out to learn how neuromarketing can help you deliver deeper insights.

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

Read More