Together, we will be observing a group of Republicans, Democrats and Independents in real time as they watch the debate while attached to sensors measuring their psychophysiological response to candidates statements, demeanor, and stage movements.
The real-time data will be analyzed by Dr. Michelle Niedziela, a neuropsychologist, who will identify salient moments and interpret the responses of the three voter groups.
Stay tuned to see the results from this research.
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President, IVP Research Labs