Posted On March 18, 2021 By Susan Han In Highlight, News, Services /  

At-Home Biometric Neuromarketing Research

With many researchers conscious of travel, our clients are looking for creative solutions to get great insights while staying safe.

That’s why we are excited to introduce you to NeuroLynQ@Home. With this powerful technology, you can now conduct Neuro research remotely.
Together, Shimmer, Schlesinger Group and IVP deliver the new NeuroLynQ@Home service to provide a remote biometric monitoring system, allowing participants’ nonconscious emotional responses to be evaluated from the comfort of their own home.
  • Measure sweat gland activity and heart rate using a photoplethysmogram (PPG) sensor, which uses light absorption to measure changes in blood volume in their capillaries.
  • Access a moment-by-moment assessment of the participants’ emotional response to video, websites, gaming, and ethnographic stimulus.
  • Take advantage of turnkey service to recruit participants according to your specifications, manage the logistics of getting the sensors to and from the participants, and ensure that they complete the study in a timely manner.
Want to learn more about NeuroLynQ@Home? Don’t hesitate to reach out.
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Posted On February 2, 2021 By Susan Han In Highlight, News, Services /  

This neuromarketing technology uses galvanic skin response (GSR) and heart rate to measure participants’ emotional responses

Morganville, NJ and Cambridge, MA, February 2, 2021– IVP Research Labs, the leading provider of mobile marketing research labs, and Shimmer Research, a global leader in wearable technology for research applications, today announced the launch of IVP’s NeuroLynQ™ Service. NeuroLynQ technology is revolutionizing neuromarketing by making it easy and practical. With this biometrics solution, researchers can utilize GSR (skin conductance) and ECG (heart rate) readings to identify key moments and measure participant arousal and attention levels during in-person research. NeuroLynQ is ideal for focus groups and large audiences of up to 45 people.

Commenting on the news, Bob Granito, President, said, “This is an exciting time for IVP as we continue to grow and add value to market research. IVP, alongside our partner Shimmer Research, have sought to bring neuromarketing to the qualitative industry as another measure of consumer feedback. This solution will allow researchers to see consumers’ reactions beyond verbal communication and body language and give them a real-time analysis of how the respondents arousal and attention change throughout the research.”

“IVP Research Labs is a leader in bringing insightful technology to qualitative research. Together, we have the necessary infrastructure and technical expertise to support a seamless deployment of NeuroLynQ technology to neuromarketing researchers in the US and Europe. This user-friendly tool will allow researchers to adopt biometric measurements with ease and confidence,” said Geoffrey Gill, President of Shimmer Americas.

IVP Research Labs and Shimmer Research will be debuting NeuroLynQ on February 4, 2021 at the Qualitative Research Consultants Association (QRCA) annual conference.

To learn more, view the full press release:

IVP Research Labs and Shimmer Launch NeuroLynQ Service to Enhance Qualitative Research

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Posted On November 10, 2020 By Susan Han In News /  

Supporting Your Q4 Needs 

Online or In-Person


Whether online or in-person, IVP Research Labs is here to help you finish your year strong. 

With solutions for usability testing, eye tracking, facial coding and more, we are here to support your Q4 research in-person or virtually. Plus our expert team adds peace of mind by taking care of the details so you can focus on delivering timely and impactful research. 

Online Research 

Conduct easy-to-use online remote consumer research from the comfort of your home or office with IVP Research Labs.

Our experts:

  • Pre-qualify respondents and ensure they are prepared for their online experience
  • Test respondent webcams to deliver high-quality video capture
  • Ship cameras to respondents to guarantee the right point of view

In-Person Research 

IVP is taking extra precautions to ensure the safety of respondents, as well as researchers. 

Our teams: 

  • Follow the specific precautions of any facility we work at 
  • Adhere to physical distancing guidelines
  • Wear a face mask and other protective equipment at all times
  • Sterilize IVP equipment between interviews

Interested in learning more about our online and in-person capabilities? Don’t hesitate to pick up the phone and call with any questions or last-minute needs. We are here to help. 

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

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Posted On October 20, 2020 By Susan Han In Highlight, News /  

We are excited to be partnering again with HCD Research, Schlesinger Group and Shimmer Inc. to study voters’ responses to the final Presidential Debate on October 22nd.

Together, we will be observing in real time a group of Republicans, Democrats and Independents in the battleground state of Pennsylvania. As these respondents watch the debate, they will be attached to sensors capturing their psychophysiological response.

By measuring second-by-second psychophysiological response of the voter, we will be able to identify the most impactful moments of the debate using quantitative neurological response.

Stay tuned to see the results from this research.

Can’t wait for the results? 

Reach out to learn how neuromarketing can help you deliver deeper insights.

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

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Posted On October 9, 2020 By Susan Han In Highlight, News /  

As President Donald Trump and Democratic nominee Joe Biden faced off on stage for the first time, we partnered with HCD Research, Shimmer Research Inc., and Schlesinger Group to gauge voters’  psychophysiological responses to the September 29th Presidential Debate.

Many voters had decided who they were voting for prior to these debates with the expectation that they would side with their own candidate over the opponent. 

Going into the debate, Trump voters stated, “they both tend to say stupid things, but I feel like Trump is more factual and Biden is more emotional.” while Biden voters said, “I feel the debate skills that Joe Biden possess are greater than Donald Trump’s.”. 

But what would their psychophysiological responses reveal about how they reacted to the live performances of each candidate? Check out the results focusing on the big reaction moments of Trump, Biden, and Undecided voters during the debate.

Interested in learning more? Reach out to discuss how neuromarketing can help you deliver deeper insights.

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

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Posted On October 5, 2020 By Susan Han In News /  

As President Donald Trump and Democratic nominee Joe Biden faced off on the debate stage for the first time last week, we partnered with HCD Research, Schlesinger Group and Shimmer Inc. using neuroscience measurement to gauge voter response.

“It was all a mess,” “the interactions were distracting,” “it was out of control,” “utter disrespect,” “it was funny and completely pointless” – those were some of the words groups of Trump, Biden, and Undecided voters used to describe the debate. But how they felt non-consciously and their reactions in the moment to events during the debate reveal a more complicated story.

Click here to see an analysis of the initial results.

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

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Posted On September 24, 2020 By Susan Han In News /  

We are looking forward to partnering with HCD Research, Schlesinger Group and Shimmer Inc. to study voters’ responses to the Presidential Debate on September 29th.

Together, we will be observing a group of Republicans, Democrats and Independents in real time as they watch the debate while attached to sensors measuring their psychophysiological response to candidates statements, demeanor, and stage movements.

The real-time data will be analyzed by Dr. Michelle Niedziela, a neuropsychologist, who will identify salient moments and interpret the responses of the three voter groups.

Stay tuned to see the results from this research.

Can’t wait for the results? 

Reach out to learn how neuromarketing can help you deliver deeper insights.

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

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lightbulb
Posted On May 5, 2020 By Erin Jewell In News /  

We hope you and your loved ones are safe and well. Thank you for your partnership and flexibility during COVID-19, as we have successfully taken our clients’ research labs online.

As US states begin to re-open, we will support research both online and in-person research labs. Our priority is the health and safety of our clients and employees during the transition back to in-person work.

Precautions for Responsible In-Person Research

Our IVP Research Labs team will:

  • Follow the particular precautions of any facility we work at
  • Adhere to physical distancing guidelines
  • Wear a face mask at all times
  • Wear disposable gloves 
  • Sterilize IVP equipment between interviews

Increased Flexibility If You Need to Cancel

Through August 1, we have adjusted our cancellation policy to allow greater flexibility for planning of in-person research. If your research is cancelled with 6+ business days’ notice, no cancellation fee will be incurred. For any research cancelled within 5 business days or less, a 50% cancellation fee will apply.

Online or In-Person, We Have You Covered

IVP Research Lab supports you from technology demos to data delivery for the following research technology.

IN-PERSON
Usability Testing
Eye Tracking
Facial Coding
Biometrics
EEG Neuromarketing

ONLINE
Usability Testing
Eye Tracking
Facial Coding

Planning for Future In-Person Research or Conducting Research Online Today

We are here to help in the planning and execution of your important studies.

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

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Posted On April 3, 2020 By Erin Jewell In Highlight, News, Services /  

Online Research Labs for Success in the Marketplace

Conduct easy-to-use remote consumer neuroscience labs from the comfort of your home or office with IVP Research Labs.

Online Usability Testing
Ideal for website and mobile device usability, MobiLAB™ Online provides face-to-face interaction with respondents using audio and video and the ability to share desktops or mobile devices for real-time collaboration and observation. IVP will manage the details and provide hands-on technical support, so you can focus on the research. LEARN MORE

Online Eye Tracking
MobiLAB™ ET Online delivers the same advanced eye-tracking metrics as traditional in-person eye tracking, but from any computer with a webcam. Ideal for testing ad placement, optimizing print ads, webpage evaluation, and video ad or package testing, researchers can measure what people engage with, for how long they engage, and the order in which they engage. LEARN MORE

Online Facial Coding
Using only a webcam, we capture facial expressions as your respondent views dynamic content. Ideal for dynamic video content, MobiLAB™ ET Online offers researchers to ability to better predict video’s skipability, branding impact, and brand likability from your audience’s subconscious emotional reaction. LEARN MORE

Customized Hybrid Solutions

Seamlessly integrate IVP’s online usability testing, eye tracking, and facial coding labs with your online qualitative research or online surveys to create a multi-method research approach to help answer your important business questions.

A Full-Time System Operator Supports You
From technology demos to data delivery, our expert team manages the details so you can focus on the research.

  • Pre-qualifies respondents and ensures they prepared for their online experience
  • Tests respondent webcams to ensure high-quality video capture
  • Ships cameras to respondents who do not own one

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

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remote usability testing
Posted On March 15, 2020 By Erin Jewell In Highlight, News, Services /  

Seamless Online Usability Testing

Conduct focus groups and IDI usability interviews remotely from the comfort of your home or office.

MobiLAB™ Online provides face-to-face interaction with respondents using audio and video and the ability to share desktops or mobile devices for real time collaboration and observation. IVP will manage the details and provide hands-on technical support, so you can focus on the research.

  • Features of MobiLAB™ Online
  • Utilizes the Adobe Connect platform
  • Up to 8 individuals from any location can be interviewed simultaneously
  • Live chat for remote observers and ability to join break-out rooms and message privately
  • Share content with attendees from the moderator’s computer
  • Use of whiteboard with marker capabilities for respondent collaboration
  • Record meetings with immediate archiving and storage for one year
  • Unlimited number of viewers can attend MobiLAB™ Online meetings
  • One-year online archive of recordings

We Manage the Details

  • Pre-qualify respondents and ensures they prepared for their online experience
  • Test respondent webcams to ensure high-quality video capture
  • Send cameras to respondents who do not own one

Hands-On Technical Support

IVP provides a full-time technician to oversee the meeting and serve as point of contact for technical support. Our staff is fully-trained on all functionality of MobiLAB™ Online and able to assist both participants and viewers with any questions.

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

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