At-Home Biometric Neuromarketing Research

With many researchers conscious of travel, our clients are looking for creative solutions to get great insights while staying safe.

That’s why we are excited to introduce you to NeuroLynQ@Home. With this powerful technology, you can now conduct Neuro research remotely.
Together, Shimmer, Schlesinger Group and IVP deliver the new NeuroLynQ@Home service to provide a remote biometric monitoring system, allowing participants’ nonconscious emotional responses to be evaluated from the comfort of their own home.
  • Measure sweat gland activity and heart rate using a photoplethysmogram (PPG) sensor, which uses light absorption to measure changes in blood volume in their capillaries.
  • Access a moment-by-moment assessment of the participants’ emotional response to video, websites, gaming, and ethnographic stimulus.
  • Take advantage of turnkey service to recruit participants according to your specifications, manage the logistics of getting the sensors to and from the participants, and ensure that they complete the study in a timely manner.
Want to learn more about NeuroLynQ@Home? Don’t hesitate to reach out.

This neuromarketing technology uses galvanic skin response (GSR) and heart rate to measure participants’ emotional responses

Morganville, NJ and Cambridge, MA, February 2, 2021– IVP Research Labs, the leading provider of mobile marketing research labs, and Shimmer Research, a global leader in wearable technology for research applications, today announced the launch of IVP’s NeuroLynQ™ Service. NeuroLynQ technology is revolutionizing neuromarketing by making it easy and practical. With this biometrics solution, researchers can utilize GSR (skin conductance) and ECG (heart rate) readings to identify key moments and measure participant arousal and attention levels during in-person research. NeuroLynQ is ideal for focus groups and large audiences of up to 45 people.

Commenting on the news, Bob Granito, President, said, “This is an exciting time for IVP as we continue to grow and add value to market research. IVP, alongside our partner Shimmer Research, have sought to bring neuromarketing to the qualitative industry as another measure of consumer feedback. This solution will allow researchers to see consumers’ reactions beyond verbal communication and body language and give them a real-time analysis of how the respondents arousal and attention change throughout the research.”

“IVP Research Labs is a leader in bringing insightful technology to qualitative research. Together, we have the necessary infrastructure and technical expertise to support a seamless deployment of NeuroLynQ technology to neuromarketing researchers in the US and Europe. This user-friendly tool will allow researchers to adopt biometric measurements with ease and confidence,” said Geoffrey Gill, President of Shimmer Americas.

IVP Research Labs and Shimmer Research will be debuting NeuroLynQ on February 4, 2021 at the Qualitative Research Consultants Association (QRCA) annual conference.

To learn more, view the full press release:

IVP Research Labs and Shimmer Launch NeuroLynQ Service to Enhance Qualitative Research

Online Research Labs for Success in the Marketplace

Conduct easy-to-use remote consumer neuroscience labs from the comfort of your home or office with IVP Research Labs.

Online Usability Testing
Ideal for website and mobile device usability, MobiLAB™ Online provides face-to-face interaction with respondents using audio and video and the ability to share desktops or mobile devices for real-time collaboration and observation. IVP will manage the details and provide hands-on technical support, so you can focus on the research. LEARN MORE

Online Eye Tracking
MobiLAB™ ET Online delivers the same advanced eye-tracking metrics as traditional in-person eye tracking, but from any computer with a webcam. Ideal for testing ad placement, optimizing print ads, webpage evaluation, and video ad or package testing, researchers can measure what people engage with, for how long they engage, and the order in which they engage. LEARN MORE

Online Facial Coding
Using only a webcam, we capture facial expressions as your respondent views dynamic content. Ideal for dynamic video content, MobiLAB™ ET Online offers researchers to ability to better predict video’s skipability, branding impact, and brand likability from your audience’s subconscious emotional reaction. LEARN MORE

Customized Hybrid Solutions

Seamlessly integrate IVP’s online usability testing, eye tracking, and facial coding labs with your online qualitative research or online surveys to create a multi-method research approach to help answer your important business questions.

A Full-Time System Operator Supports You
From technology demos to data delivery, our expert team manages the details so you can focus on the research.

  • Pre-qualifies respondents and ensures they prepared for their online experience
  • Tests respondent webcams to ensure high-quality video capture
  • Ships cameras to respondents who do not own one

Let’s Talk

Bob Granito
President, IVP Research Labs

Seamless Online Usability Testing

Conduct focus groups and IDI usability interviews remotely from the comfort of your home or office.

MobiLAB™ Online provides face-to-face interaction with respondents using audio and video and the ability to share desktops or mobile devices for real time collaboration and observation. IVP will manage the details and provide hands-on technical support, so you can focus on the research.

  • Features of MobiLAB™ Online
  • Utilizes the Adobe Connect platform
  • Up to 8 individuals from any location can be interviewed simultaneously
  • Live chat for remote observers and ability to join break-out rooms and message privately
  • Share content with attendees from the moderator’s computer
  • Use of whiteboard with marker capabilities for respondent collaboration
  • Record meetings with immediate archiving and storage for one year
  • Unlimited number of viewers can attend MobiLAB™ Online meetings
  • One-year online archive of recordings

We Manage the Details

  • Pre-qualify respondents and ensures they prepared for their online experience
  • Test respondent webcams to ensure high-quality video capture
  • Send cameras to respondents who do not own one

Hands-On Technical Support

IVP provides a full-time technician to oversee the meeting and serve as point of contact for technical support. Our staff is fully-trained on all functionality of MobiLAB™ Online and able to assist both participants and viewers with any questions.

Bob Granito
President, IVP Research Labs

Upgrade to Professional Videography for Your Next Qualitative Study

Interactive Video Productions offers high quality and dynamic video recording for qualitative research in-facility or off-site.

Closely Capture Respondent Behavior

Unlike stationary video, which only offers one angle at a set distance, professional videography from IVP offers responsiveness on the part of the videographer and allows for direction by the moderator to closely capture key respondent behavior. Our skilled videographers use multiple study angles and vary zoom to best capture the action. A wide view for group interactions and individual zooms to capture a speaker’s expression or a respondent handing stimulus or testing usability of a product.

Gain a Better Understanding of User Behavior

The results of professional videography allow research stakeholders to better understand user behavior. Insert dynamic video clips into your results presentation for more engaging final report.

Professional Videography is Ideal for:

  • IDIs with product interaction
  • Focus Groups
  • Shop-A-Longs
  • Ethnographies

The IVP Advantage

Our experienced videographers are client-friendly and sensitive the qualitative process. They work flexibly with you to deliver key research data captured and presented clearly and professionally to add video insights to your research findings.


Let’s Connect

Bob Granito, President
Interactive Video Productions

Introducing Biometric Testing For Large Groups

Interactive Video Productions has expanded its neuroscience offerings to include MobiLAB™ Neuro powered by NeuroLynQ.

Less invasive and more cost-effective than traditional biometrics technology, MobiLAB™ Neuro captures captures heart rate (attention) and skin conductance (arousal) measures for up to 45 participants simultaneously, in real-time.

Monitor individual metrics and aggregate metrics across a single session and the life of the project to identify trends of attention and arousal.

Quantitative Applications
  • Video Ad Testing
  • Pilot Testing
  • Movie Screening
Qualitative Applications
  • Focus Groups
  • Product Testing
  • Mock Jury Trials
  • Ad Testing
  • Concept Testing
IVP’s MobiLAB™ Neuro Lab includes a full-time technician who works with you to deliver key research data captured and presented clearly and professionally for your client. 


Online Facial Coding Has Arrived

We are delighted to introduce MobiLAB™ FC Online, an online facial coding tool powered by Tobii Pro, allowing respondents to participate in facial coding research from anywhere they have a webcam and access to the internet.

How Does it Work?

Tobii Pro’s emotion analytics tool for video measures the micro expressions of viewers using the latest facial coding technologies allowing researchers to better predict a video’s skipability, branding impact, and brand likability from your audience’s subconscious emotional reaction.

MobiLAB™ FC Online is ideal for:

  • testing dynamic video stimuli which elicits a strong response
  • overcoming challenges of geographically dispersed respondents and/or hard to reach respondents
  • self-guided sessions or as part of moderator-led interviews
  • creating high-quality data visualizations for post research reporting

Combine with Online Eye Tracking

MobiLAB™ FC Online can be combined with our online eye tracking technology, MobiLAB™ ET Online, allowing researchers to pinpoint where respondents are looking as they react to the stimuli. This combination of visual engagement tracking and emotion analytics data allows researchers to deliver better insights for more informed decisions for increased ROI, improved conversion rates and optimized engagement.

Ready to learn more about enhancing your next marketing research study with online facial coding?

Let’s Chat!

Bob Granito
+1 (732) 970-9446

Announcing Neuro Omnibus for Video

IVP is delighted to introduce a Neuro Omnibus for Video which allows companies to receive information relating to the subconscious response of consumers to web or broadcast video.

Bob Granito, President of IVP, said “Traditional research of video advertising relies on self-report and does not precisely measure whether the video caught and kept the respondent’s attention.  Applied consumer neuroscience can determine whether the video captured the viewers’ attention and where attention was lost and gained throughout the ad.  IVP’s omnibus allows multiple videos to be grouped and viewed together by sought after target segments, substantially reducing the cost of neuro research.”
Applied neuroscience offers a wide range of insights.  It is of greatest use when integrated with traditional research methods.  This specific service is designed to provide snapshots of data to help marketers identify content that contributes to the desired attention, arousal and emotions throughout the video.  It is not designed as a detailed analysis of the subconscious response to media, rather as a cost effective tool to measure the relative impact of broadcast or web video.

Clients obtain metrics including an indication of the impact of their tested ad in the first 6 seconds and animated graphs exhibiting where and when emotion, attention, and arousal increased and decreased throughout the video.  Consultation with staff from HCD Research explaining the results will help provide additional understanding of the data.

The broad range of target audiences will include: Millennials, Boomers, Gen X, new car buyers, mothers of young children, and online shoppers.

Our Next Omnibus Date: June 17th



Bob Granito
+1 (732) 970-9446

Eye Tracking for Mobile Devices

Interactive Video (IVP) is excited to announce the launch of their new eye tracking solution MobiLAB™ ET for efficient and high quality testing of mobile devices and tablets. In today’s mobile landscape, it is critical to understand what interface elements catch user attention and what goes unnoticed to provide insight into usability challenges or gauge the impact of mobile advertising.

Custom-designed for handheld devices, mobile eye tracking allows you to:

  • Gain insight into the usability of your mobile application
  • Measure the impact of your design and content
  • Use statistics to identify and back up your conclusions about what people see and for how long
  • Accurately analyze eye gaze behavior

Our new mobile eye tracking technology can be utilized on all types of mobile devices, including: mobile phones, navigation devices, e-readers, tablet computers and other similarly sized devices.

Learn more about how mobile eye tracking can dramatically increase the value of your market research.

Bob Granito