Announcing Neuro Omnibus for Video
IVP is delighted to introduce a Neuro Omnibus for Video which allows companies to receive information relating to the subconscious response of consumers to web or broadcast video.
Bob Granito, President of IVP, said “Traditional research of video advertising relies on self-report and does not precisely measure whether the video caught and kept the respondent’s attention. Applied consumer neuroscience can determine whether the video captured the viewers’ attention and where attention was lost and gained throughout the ad. IVP’s omnibus allows multiple videos to be grouped and viewed together by sought after target segments, substantially reducing the cost of neuro research.”
Applied neuroscience offers a wide range of insights. It is of greatest use when integrated with traditional research methods. This specific service is designed to provide snapshots of data to help marketers identify content that contributes to the desired attention, arousal and emotions throughout the video. It is not designed as a detailed analysis of the subconscious response to media, rather as a cost effective tool to measure the relative impact of broadcast or web video.
Clients obtain metrics including an indication of the impact of their tested ad in the first 6 seconds and animated graphs exhibiting where and when emotion, attention, and arousal increased and decreased throughout the video. Consultation with staff from HCD Research explaining the results will help provide additional understanding of the data.
The broad range of target audiences will include: Millennials, Boomers, Gen X, new car buyers, mothers of young children, and online shoppers.
Our Next Omnibus Date: June 17th