QRCA
Posted On November 14, 2018 By erin@schlesingerassociates.com In Events, Highlight, News /  

We are Presenting at QRCA Conference 2019

Interactive Video Productions is delighted to speak alongside HCD Research at the QRCA Conference in Savannah, Georgia.

During the presentation, Making Neuroscience Measures Accessible for All Researchers, researchers will:
  • be introduced to applied neuroscience
  • understand which neuromarketing tools are available
  • learn how the neuromarketing data can be integrated into traditional research
We are also exhibiting and hope to catch up with you at our booth.
We look forward to seeing you there!
+1 (732) 970-9446
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Online Facial Coding
Posted On October 4, 2018 By erin@schlesingerassociates.com In Highlight, News, Services /  

Online Facial Coding Has Arrived

We are delighted to introduce MobiLAB™ FC Online, an online facial coding tool powered by Tobii Pro, allowing respondents to participate in facial coding research from anywhere they have a webcam and access to the internet.

How Does it Work?

Tobii Pro’s emotion analytics tool for video measures the micro expressions of viewers using the latest facial coding technologies allowing researchers to better predict a video’s skipability, branding impact, and brand likability from your audience’s subconscious emotional reaction.

MobiLAB™ FC Online is ideal for:

  • testing dynamic video stimuli which elicits a strong response
  • overcoming challenges of geographically dispersed respondents and/or hard to reach respondents
  • self-guided sessions or as part of moderator-led interviews
  • creating high-quality data visualizations for post research reporting

Combine with Online Eye Tracking

MobiLAB™ FC Online can be combined with our online eye tracking technology, MobiLAB™ ET Online, allowing researchers to pinpoint where respondents are looking as they react to the stimuli. This combination of visual engagement tracking and emotion analytics data allows researchers to deliver better insights for more informed decisions for increased ROI, improved conversion rates and optimized engagement.

Ready to learn more about enhancing your next marketing research study with online facial coding?

Let’s Chat!

Bob Granito
President
+1 (732) 970-9446

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IVP Website
Posted On February 15, 2016 By erin@schlesingerassociates.com In News /  

IVP Launches New Website

We are excited to unveil our new website.

With the continued growth in our business and the expanding range of mobile research labs, we felt it was time to present a clearer picture of who we are and how we help researchers optimize their study investments.

Our new contemporary design and functionality allows you to fully explore our expanding range of mobile research labs and videography solutions with supporting video demos.

Our Partners page presents our network of focus group facilities in key markets in the US and EU who seamlessly accommodate our mobile labs and your study.Learn why, with two decades of industry experience and expert System Operators, IVP is the first choice for researchers seeking to obtain behavioral and emotional measures, with ease and confidence.

We hope you enjoy using the new site and would love to know what you think.

 
Bob Granito, President
Interactive Video Productions
Info@InteractiveVideo.com
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Integrated Lab Set Up
Posted On December 8, 2015 By Bob Granito In Highlight, News /  

Introducing Integrated Labs

Combine behavioral and emotional measures via one streamlined platform.

MobiLab Integrated, powered by Imotions, allows you to combine and synchronize responses to your chosen stimuli, measuring data from Eye Tracking, Facial Coding, EEG, GSR, EMG, ECG plus self-report surveys.

Learn more

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Eye Tracking Lab With Device Stand
Posted On November 14, 2015 By erin@schlesingerassociates.com In Highlight, News, Services /  

Eye Tracking for Mobile Devices

Interactive Video (IVP) is excited to announce the launch of their new eye tracking solution MobiLAB™ ET for efficient and high quality testing of mobile devices and tablets. In today’s mobile landscape, it is critical to understand what interface elements catch user attention and what goes unnoticed to provide insight into usability challenges or gauge the impact of mobile advertising.

Custom-designed for handheld devices, mobile eye tracking allows you to:

  • Gain insight into the usability of your mobile application
  • Measure the impact of your design and content
  • Use statistics to identify and back up your conclusions about what people see and for how long
  • Accurately analyze eye gaze behavior

Our new mobile eye tracking technology can be utilized on all types of mobile devices, including: mobile phones, navigation devices, e-readers, tablet computers and other similarly sized devices.

Learn more about how mobile eye tracking can dramatically increase the value of your market research.

Contact
Bob Granito
BobG@InteractiveVideo.com

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