Learn More
Unlock the Future of Market Research

Harness the power of cutting-edge technology to gain deeper insights and drive impactful decisions.

IVP Research Labs offers unique and innovative marketing research technology labs to help qualitative researchers gain deeper insights and provide compelling data visualization. While integrating technology into a study can be logistically challenging and resource-intensive, IVP offers accessible, smartly-packaged labs for researchers wanting to adopt innovative solutions with ease and confidence.

Whether in facility, online, or in the field, our labs are designed to help you meet the growing challenges of testing products and collecting actionable data in an ever more complex, consumer-driven world.

Usability
Eye Tracking
Biometrics
facial coding
EEG
Video Report

The most important component of an IVP Lab is the human who accompanies it.

At IVP, the most important component of our labs is the human expertise that accompanies them. Our team not only knows Research Technology but also understands People. We listen to your needs and help you match our research technology solutions to your objectives and budget. Whatever solution you choose and wherever you conduct your research, our labs are always accompanied by full-time, experienced, and client-friendly System Operators who work with you to deliver key research data captured and presented clearly and professionally for your client. We are happy when we make you look good.

The Latest From Interactive Video

We are Involved in Our Industry

Insights Association

QRCA Logo

UXPA logo