Implicit Testing powered by MobiLAB™ is an online solution to detect automatic associations among concepts, brands, products, and attributes.

Designed for high-volume and fast-turnaround research, Implicit Testing embeds into your quant or qual research to reveal the subconscious associations influencing consumers’ perceptions and behaviors. Plus, we provide a simple online setup that allows you to start an implicit test within 24 hours after your request submission.

The result? An output that includes actionable insights from uncovering the strength of brand perceptions and product associations driving consumer decisions.