What is Consumer Neuroscience?
Consumer neuroscience methods are applied to market research to better understand a participant’s behavior in order to drive better business decisions. Researchers use devices to track peripheral nervous system and the central nervous system activity measurements and correlate those measurements with attention, arousal and emotions.
Heart Rate (ECG)
= Attention
Skin Conductance (GSR)
= Arousal
Facial Muscle (fEMG)
= Emotion
Brain Waves (EEG)
= Emotional Engagement
Emotional and behavioral measures can help us better identify subconscious emotions.
Together for More Holistic Results
Qualitative researchers rely on asking consumers to consciously think about and share their feedback to products and brands. Yet, consumers are often unable or unwilling to correctly articulate their true feelings.
When researchers can identify inconsistencies where what the respondent is saying during doesn’t necessarily correlate to the measurements they are seeing on the screen they are able to dig a little deeper.
Application of Consumer Neuroscience in Marketing Research
We provide full technology support for neuroscience research labs testing the following stimuli:
Webpages
Print Media
Packaging
Store Shelving
Interactive Software
Mobile Device
Commercials
Movie Trailers
Neuromarketing Tools
IVP offers accessible, smartly-packaged research labs for clients wanting to adopt innovative neuroscience technology solutions with ease and confidence. With a wide range of consumer neuroscience tools to choose from, we support research methodologies in-person, in-field and online.
Eye Tracking
Eye Tracking
Biometrics
Biometrics
Facial Coding
Facial Coding
Integrated Solutions
Integrated Solutions
The IVP Advantage
We Manage the Technology
We oversee the technology so you can focus on uncovering insights.
Experienced Technician
A full time technician that is onsite with you from start to finish.
Portable Research Labs
On-site or in-field we have a lab for suitable for any geographical location.
Global Reach
We can go anywhere to conduct research, even online.
It’s Not One Size Fits All
We understand the challenges that come with introducing emotional and behavioral measurements to your marketing research study. Our experienced IVP team will ideal technology to meet the research objectives, as well as the budget.