What is Consumer Neuroscience?
Consumer neuroscience methods are applied to market research to better understand a participant’s behavior in order to drive better business decisions. Researchers use devices to track peripheral nervous system and the central nervous system activity measurements and correlate those measurements with attention, arousal and emotions.
Heart Rate (ECG)
Skin Conductance (GSR)
Facial Muscle (fEMG)
Brain Waves (EEG)
= Emotional Engagement
Emotional and behavioral measures can help us better identify subconscious emotions.
Together for More Holistic Results
Qualitative researchers rely on asking consumers to consciously think about and share their feedback to products and brands. Yet, consumers are often unable or unwilling to correctly articulate their true feelings.
When researchers can identify inconsistencies where what the respondent is saying during doesn’t necessarily correlate to the measurements they are seeing on the screen they are able to dig a little deeper.
Application of Consumer Neuroscience in Marketing Research
We provide full technology support for neuroscience research labs testing the following stimuli:
IVP offers accessible, smartly-packaged research labs for clients wanting to adopt innovative neuroscience technology solutions with ease and confidence. With a wide range of consumer neuroscience tools to choose from, we support research methodologies in-person, in-field and online.
The IVP Advantage
We Manage the Technology
We oversee the technology so you can focus on uncovering insights.
A full time technician that is onsite with you from start to finish.
Portable Research Labs
On-site or in-field we have a lab for suitable for any geographical location.
We can go anywhere to conduct research, even online.
It’s Not One Size Fits All
We understand the challenges that come with introducing emotional and behavioral measurements to your marketing research study. Our experienced IVP team will ideal technology to meet the research objectives, as well as the budget.