As President Donald Trump and Democratic nominee Joe Biden faced off on stage for the first time, we partnered with HCD Research, Shimmer Research Inc., and Schlesinger Group to gauge voters’  psychophysiological responses to the September 29th Presidential Debate.

Many voters had decided who they were voting for prior to these debates with the expectation that they would side with their own candidate over the opponent. 

Going into the debate, Trump voters stated, “they both tend to say stupid things, but I feel like Trump is more factual and Biden is more emotional.” while Biden voters said, “I feel the debate skills that Joe Biden possess are greater than Donald Trump’s.”. 

But what would their psychophysiological responses reveal about how they reacted to the live performances of each candidate? Check out the results focusing on the big reaction moments of Trump, Biden, and Undecided voters during the debate.

Interested in learning more? Reach out to discuss how neuromarketing can help you deliver deeper insights.

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Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com