Online Facial Coding Has Arrived
We are delighted to introduce MobiLAB™ FC Online, an online facial coding tool powered by Tobii Pro, allowing respondents to participate in facial coding research from anywhere they have a webcam and access to the internet.
How Does it Work?
Tobii Pro’s emotion analytics tool for video measures the micro expressions of viewers using the latest facial coding technologies allowing researchers to better predict a video’s skipability, branding impact, and brand likability from your audience’s subconscious emotional reaction.
MobiLAB™ FC Online is ideal for:
- testing dynamic video stimuli which elicits a strong response
- overcoming challenges of geographically dispersed respondents and/or hard to reach respondents
- self-guided sessions or as part of moderator-led interviews
- creating high-quality data visualizations for post research reporting
Combine with Online Eye Tracking
MobiLAB™ FC Online can be combined with our online eye tracking technology, MobiLAB™ ET Online, allowing researchers to pinpoint where respondents are looking as they react to the stimuli. This combination of visual engagement tracking and emotion analytics data allows researchers to deliver better insights for more informed decisions for increased ROI, improved conversion rates and optimized engagement.
Ready to learn more about enhancing your next marketing research study with online facial coding?
Let’s Chat!
Bob Granito
President
+1 (732) 970-9446