Posted On April 3, 2020 By Erin Jewell In Highlight, News, Services /  

Online Research Labs for Success in the Marketplace

Conduct easy-to-use remote consumer neuroscience labs from the comfort of your home or office with IVP Research Labs.

Online Usability Testing
Ideal for website and mobile device usability, MobiLAB™ Online provides face-to-face interaction with respondents using audio and video and the ability to share desktops or mobile devices for real-time collaboration and observation. IVP will manage the details and provide hands-on technical support, so you can focus on the research. LEARN MORE

Online Eye Tracking
MobiLAB™ ET Online delivers the same advanced eye-tracking metrics as traditional in-person eye tracking, but from any computer with a webcam. Ideal for testing ad placement, optimizing print ads, webpage evaluation, and video ad or package testing, researchers can measure what people engage with, for how long they engage, and the order in which they engage. LEARN MORE

Online Facial Coding
Using only a webcam, we capture facial expressions as your respondent views dynamic content. Ideal for dynamic video content, MobiLAB™ ET Online offers researchers to ability to better predict video’s skipability, branding impact, and brand likability from your audience’s subconscious emotional reaction. LEARN MORE

Customized Hybrid Solutions

Seamlessly integrate IVP’s online usability testing, eye tracking, and facial coding labs with your online qualitative research or online surveys to create a multi-method research approach to help answer your important business questions.

A Full-Time System Operator Supports You
From technology demos to data delivery, our expert team manages the details so you can focus on the research.

  • Pre-qualifies respondents and ensures they prepared for their online experience
  • Tests respondent webcams to ensure high-quality video capture
  • Ships cameras to respondents who do not own one

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

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Online Facial Coding
Posted On October 4, 2018 By erin@schlesingerassociates.com In Highlight, News, Services /  

Online Facial Coding Has Arrived

We are delighted to introduce MobiLAB™ FC Online, an online facial coding tool powered by Tobii Pro, allowing respondents to participate in facial coding research from anywhere they have a webcam and access to the internet.

How Does it Work?

Tobii Pro’s emotion analytics tool for video measures the micro expressions of viewers using the latest facial coding technologies allowing researchers to better predict a video’s skipability, branding impact, and brand likability from your audience’s subconscious emotional reaction.

MobiLAB™ FC Online is ideal for:

  • testing dynamic video stimuli which elicits a strong response
  • overcoming challenges of geographically dispersed respondents and/or hard to reach respondents
  • self-guided sessions or as part of moderator-led interviews
  • creating high-quality data visualizations for post research reporting

Combine with Online Eye Tracking

MobiLAB™ FC Online can be combined with our online eye tracking technology, MobiLAB™ ET Online, allowing researchers to pinpoint where respondents are looking as they react to the stimuli. This combination of visual engagement tracking and emotion analytics data allows researchers to deliver better insights for more informed decisions for increased ROI, improved conversion rates and optimized engagement.

Ready to learn more about enhancing your next marketing research study with online facial coding?

Let’s Chat!

Bob Granito
President
+1 (732) 970-9446

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