Posted On March 18, 2021 By Susan Han In Highlight, News, Services /  

At-Home Biometric Neuromarketing Research

With many researchers conscious of travel, our clients are looking for creative solutions to get great insights while staying safe.

That’s why we are excited to introduce you to NeuroLynQ@Home. With this powerful technology, you can now conduct Neuro research remotely.
Together, Shimmer, Schlesinger Group and IVP deliver the new NeuroLynQ@Home service to provide a remote biometric monitoring system, allowing participants’ nonconscious emotional responses to be evaluated from the comfort of their own home.
  • Measure sweat gland activity and heart rate using a photoplethysmogram (PPG) sensor, which uses light absorption to measure changes in blood volume in their capillaries.
  • Access a moment-by-moment assessment of the participants’ emotional response to video, websites, gaming, and ethnographic stimulus.
  • Take advantage of turnkey service to recruit participants according to your specifications, manage the logistics of getting the sensors to and from the participants, and ensure that they complete the study in a timely manner.
Want to learn more about NeuroLynQ@Home? Don’t hesitate to reach out.
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Posted On February 2, 2021 By Susan Han In Highlight, News, Services /  

This neuromarketing technology uses galvanic skin response (GSR) and heart rate to measure participants’ emotional responses

Morganville, NJ and Cambridge, MA, February 2, 2021– IVP Research Labs, the leading provider of mobile marketing research labs, and Shimmer Research, a global leader in wearable technology for research applications, today announced the launch of IVP’s NeuroLynQ™ Service. NeuroLynQ technology is revolutionizing neuromarketing by making it easy and practical. With this biometrics solution, researchers can utilize GSR (skin conductance) and ECG (heart rate) readings to identify key moments and measure participant arousal and attention levels during in-person research. NeuroLynQ is ideal for focus groups and large audiences of up to 45 people.

Commenting on the news, Bob Granito, President, said, “This is an exciting time for IVP as we continue to grow and add value to market research. IVP, alongside our partner Shimmer Research, have sought to bring neuromarketing to the qualitative industry as another measure of consumer feedback. This solution will allow researchers to see consumers’ reactions beyond verbal communication and body language and give them a real-time analysis of how the respondents arousal and attention change throughout the research.”

“IVP Research Labs is a leader in bringing insightful technology to qualitative research. Together, we have the necessary infrastructure and technical expertise to support a seamless deployment of NeuroLynQ technology to neuromarketing researchers in the US and Europe. This user-friendly tool will allow researchers to adopt biometric measurements with ease and confidence,” said Geoffrey Gill, President of Shimmer Americas.

IVP Research Labs and Shimmer Research will be debuting NeuroLynQ on February 4, 2021 at the Qualitative Research Consultants Association (QRCA) annual conference.

To learn more, view the full press release:

IVP Research Labs and Shimmer Launch NeuroLynQ Service to Enhance Qualitative Research

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Posted On November 10, 2020 By Susan Han In News /  

Supporting Your Q4 Needs 

Online or In-Person


Whether online or in-person, IVP Research Labs is here to help you finish your year strong. 

With solutions for usability testing, eye tracking, facial coding and more, we are here to support your Q4 research in-person or virtually. Plus our expert team adds peace of mind by taking care of the details so you can focus on delivering timely and impactful research. 

Online Research 

Conduct easy-to-use online remote consumer research from the comfort of your home or office with IVP Research Labs.

Our experts:

  • Pre-qualify respondents and ensure they are prepared for their online experience
  • Test respondent webcams to deliver high-quality video capture
  • Ship cameras to respondents to guarantee the right point of view

In-Person Research 

IVP is taking extra precautions to ensure the safety of respondents, as well as researchers. 

Our teams: 

  • Follow the specific precautions of any facility we work at 
  • Adhere to physical distancing guidelines
  • Wear a face mask and other protective equipment at all times
  • Sterilize IVP equipment between interviews

Interested in learning more about our online and in-person capabilities? Don’t hesitate to pick up the phone and call with any questions or last-minute needs. We are here to help. 

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

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Posted On October 20, 2020 By Susan Han In Highlight, News /  

We are excited to be partnering again with HCD Research, Schlesinger Group and Shimmer Inc. to study voters’ responses to the final Presidential Debate on October 22nd.

Together, we will be observing in real time a group of Republicans, Democrats and Independents in the battleground state of Pennsylvania. As these respondents watch the debate, they will be attached to sensors capturing their psychophysiological response.

By measuring second-by-second psychophysiological response of the voter, we will be able to identify the most impactful moments of the debate using quantitative neurological response.

Stay tuned to see the results from this research.

Can’t wait for the results? 

Reach out to learn how neuromarketing can help you deliver deeper insights.

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

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Posted On October 9, 2020 By Susan Han In Highlight, News /  

As President Donald Trump and Democratic nominee Joe Biden faced off on stage for the first time, we partnered with HCD Research, Shimmer Research Inc., and Schlesinger Group to gauge voters’  psychophysiological responses to the September 29th Presidential Debate.

Many voters had decided who they were voting for prior to these debates with the expectation that they would side with their own candidate over the opponent. 

Going into the debate, Trump voters stated, “they both tend to say stupid things, but I feel like Trump is more factual and Biden is more emotional.” while Biden voters said, “I feel the debate skills that Joe Biden possess are greater than Donald Trump’s.”. 

But what would their psychophysiological responses reveal about how they reacted to the live performances of each candidate? Check out the results focusing on the big reaction moments of Trump, Biden, and Undecided voters during the debate.

Interested in learning more? Reach out to discuss how neuromarketing can help you deliver deeper insights.

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

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Posted On October 5, 2020 By Susan Han In News /  

As President Donald Trump and Democratic nominee Joe Biden faced off on the debate stage for the first time last week, we partnered with HCD Research, Schlesinger Group and Shimmer Inc. using neuroscience measurement to gauge voter response.

“It was all a mess,” “the interactions were distracting,” “it was out of control,” “utter disrespect,” “it was funny and completely pointless” – those were some of the words groups of Trump, Biden, and Undecided voters used to describe the debate. But how they felt non-consciously and their reactions in the moment to events during the debate reveal a more complicated story.

Click here to see an analysis of the initial results.

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

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Posted On September 24, 2020 By Susan Han In News /  

We are looking forward to partnering with HCD Research, Schlesinger Group and Shimmer Inc. to study voters’ responses to the Presidential Debate on September 29th.

Together, we will be observing a group of Republicans, Democrats and Independents in real time as they watch the debate while attached to sensors measuring their psychophysiological response to candidates statements, demeanor, and stage movements.

The real-time data will be analyzed by Dr. Michelle Niedziela, a neuropsychologist, who will identify salient moments and interpret the responses of the three voter groups.

Stay tuned to see the results from this research.

Can’t wait for the results? 

Reach out to learn how neuromarketing can help you deliver deeper insights.

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

Read More