Posted On November 11, 2019 By Erin Jewell In Highlight, News /

We Have Rebranded to IVP Research Labs

We are delighted to share that Interactive Video Productions has rebranded to IVP Research Labs. In addition to a new trading name, our rebrand features a new logo design, brand identity, and domain name; IVPResearchLabs.com.

Over the past 13 years, IVP has expanded its services from videography and video highlight reels and usability testing, to incorporate a broad range of innovative neuro labs for marketing research, including eye tracking, biometrics, facial coding, EEG testing, and integrated technology solutions.

Commenting on the news, Bob Granito, President, said, “This is an exciting time for IVP as we continue to grow and enable added value for market research. We have sought to evolve our brand to better represent the business we have become today – a leading technology supplier for the marketing research industry. We thank our customers for their trust over the years, allowing us to grow and support their success in 2020 and beyond as IVP Research Labs.”

IVP Research Labs sought a fresh, contemporary look focused on the future of technology in marketing research. The brain and EKG convey neuroscience measurements, and the icon is made up of small squares, loosely representing collected data. The green, which people associate with IVP, remains untouched, and IVP has introduced a dark teal for a sophisticated color palette.

Chat With Us

Bob Granito

President, IVP Research Labs

BobG@IVPResearchLabs.com

Posted On August 17, 2019 By Erin Jewell In Highlight, News, Services /

Upgrade to Professional Videography for Your Next Qualitative Study

Interactive Video Productions offers high quality and dynamic video recording for qualitative research in-facility or off-site.

Closely Capture Respondent Behavior

Unlike stationary video, which only offers one angle at a set distance, professional videography from IVP offers responsiveness on the part of the videographer and allows for direction by the moderator to closely capture key respondent behavior. Our skilled videographers use multiple study angles and vary zoom to best capture the action. A wide view for group interactions and individual zooms to capture a speaker’s expression or a respondent handing stimulus or testing usability of a product.

Gain a Better Understanding of User Behavior

The results of professional videography allow research stakeholders to better understand user behavior. Insert dynamic video clips into your results presentation for more engaging final report.

Professional Videography is Ideal for:

IDIs with product interaction
Focus Groups
Shop-A-Longs
Ethnographies

The IVP Advantage

Our experienced videographers are client-friendly and sensitive the qualitative process. They work flexibly with you to deliver key research data captured and presented clearly and professionally to add video insights to your research findings.

Let’s Connect

Bob Granito, President
Interactive Video Productions
Info@InteractiveVideo.com

Posted On July 3, 2019 By Erin Jewell In Highlight, News, Services /

Introducing Biometric Testing For Large Groups

Interactive Video Productions has expanded its neuroscience offerings to include MobiLAB™ Neuro powered by NeuroLynQ.

Less invasive and more cost-effective than traditional biometrics technology, MobiLAB™ Neuro captures captures heart rate (attention) and skin conductance (arousal) measures for up to 45 participants simultaneously, in real-time.

Monitor individual metrics and aggregate metrics across a single session and the life of the project to identify trends of attention and arousal.

Quantitative Applications

Video Ad Testing
Pilot Testing
Movie Screening

Qualitative Applications

Focus Groups
Product Testing
Mock Jury Trials
Ad Testing
Concept Testing

IVP’s MobiLAB™ Neuro Lab includes a full-time technician who works with you to deliver key research data captured and presented clearly and professionally for your client.

LEARN MORE

Posted On May 7, 2019 By Erin Jewell In Highlight, News /

Join Us at Neuro University

IVP is delighted to sponsor and present at Neuro U, a neuromarketing symposium which offers participants two days of interactive workshops and hands-on experience with the latest technology in Applied Consumer Neuroscience.

What to Expect

A full agenda to network with peers, learn from experts, and explore the latest in psychological and neuroscience tools and technologies.

Participants of Neuro U will

gain a working knowledge of applied consumer neuroscience
understand applications for applied consumer neuroscience to current projects
learn how to integrate System 1 into traditional research
learn about emerging technologies and implications for the future of neuroscience research
identify which tools and methods work best for your desired insights

Who should Attend Neuro U?

Researchers from all industries
Academia

When & Where?

The Hyatt Regency, Morristown, New Jersey
June 6-7

Register by May 20 for Early-Bird Pricing

Interactive Video Productions and its clients have access to an Early-bird registration rate of $350, a savings of $100. After May 20, Early-bird registration will close and regular pricing will be available.

Learn More & Register

We look forward to seeing you there.

Bob Granito, President
Interactive Video

Posted On February 4, 2019 By erin@schlesingerassociates.com In Events, Highlight, News /

We are excited to participate in a complimentary Research Technology Day hosted by Schlesinger Group. Explore important research technology to enhance the value of your research.

IVP will demo the latest in our smartly-packaged neuro lab solutions; including biometric testing and facial coding.

In addition, Schlesinger Group, Voxpopme and Civicom Marketing Research Services will be providing hands-on opportunities for clients to trial The Wall by Schlesinger, OnDemand Plus and online qualitative tools.

Who Should Attend?

This event is tailored to qualitative researchers and moderators.

Will You Join Us?

Friday, March 22 | Open House 10am-6pm
Schlesinger Group – New York City
711 Third Ave, 9th Floor, New York, NY 10017

Contact

Bob Granito, President

Interactive Video Productions
Info@InteractiveVideo.com

Posted On December 9, 2018 By erin@schlesingerassociates.com In Highlight, News /

Happy Holidays from IVP

Thank you for your support in 2018. As we strive to excel in our services, we are honored to have clients like you.

We have made a donation to the National MS Society on behalf of our clients and colleagues.

As you prepare for 2019, IVP looks forward to continuing our partnership and we will be happy to help you plan technology support for your upcoming research projects.

We hope to see you at the following upcoming industry events:

QRCA Conference
January 30-February 1 | Savannah, Georgia
We are presenting and exhibiting.

The Quirks Event
March 5-6 – Brooklyn
We are exhibiting.

Wishing you a wonderful holiday season and a new year of peace, happiness, and success!

Bob Granito, President

+1 (732) 970-9446

Info@InteractiveVideo.com

Posted On November 14, 2018 By erin@schlesingerassociates.com In Events, Highlight, News /

We are Presenting at QRCA Conference 2019

Interactive Video Productions is delighted to speak alongside HCD Research at the QRCA Conference in Savannah, Georgia.

During the presentation, Making Neuroscience Measures Accessible for All Researchers, researchers will:

be introduced to applied neuroscience
understand which neuromarketing tools are available
learn how the neuromarketing data can be integrated into traditional research

We are also exhibiting and hope to catch up with you at our booth.

We look forward to seeing you there!

Bob Granito

+1 (732) 970-9446

Posted On October 4, 2018 By erin@schlesingerassociates.com In Highlight, News, Services /

Online Facial Coding Has Arrived

We are delighted to introduce MobiLAB™ FC Online, an online facial coding tool powered by Tobii Pro, allowing respondents to participate in facial coding research from anywhere they have a webcam and access to the internet.

How Does it Work?

Tobii Pro’s emotion analytics tool for video measures the micro expressions of viewers using the latest facial coding technologies allowing researchers to better predict a video’s skipability, branding impact, and brand likability from your audience’s subconscious emotional reaction.

MobiLAB™ FC Online is ideal for:

testing dynamic video stimuli which elicits a strong response
overcoming challenges of geographically dispersed respondents and/or hard to reach respondents
self-guided sessions or as part of moderator-led interviews
creating high-quality data visualizations for post research reporting

Combine with Online Eye Tracking

MobiLAB™ FC Online can be combined with our online eye tracking technology, MobiLAB™ ET Online, allowing researchers to pinpoint where respondents are looking as they react to the stimuli. This combination of visual engagement tracking and emotion analytics data allows researchers to deliver better insights for more informed decisions for increased ROI, improved conversion rates and optimized engagement.

Ready to learn more about enhancing your next marketing research study with online facial coding?

Let’s Chat!

Bob Granito
President
+1 (732) 970-9446

Posted On February 15, 2016 By erin@schlesingerassociates.com In News /

IVP Launches New Website

We are excited to unveil our new website.

With the continued growth in our business and the expanding range of mobile research labs, we felt it was time to present a clearer picture of who we are and how we help researchers optimize their study investments.

Our new contemporary design and functionality allows you to fully explore our expanding range of mobile research labs and videography solutions with supporting video demos.

Our Partners page presents our network of focus group facilities in key markets in the US and EU who seamlessly accommodate our mobile labs and your study.Learn why, with two decades of industry experience and expert System Operators, IVP is the first choice for researchers seeking to obtain behavioral and emotional measures, with ease and confidence.

We hope you enjoy using the new site and would love to know what you think.

Bob Granito, President