Posted On April 3, 2020 By Erin Jewell In Highlight, News, Services /

Online Research Labs for Success in the Marketplace

Conduct easy-to-use remote consumer neuroscience labs from the comfort of your home or office with IVP Research Labs.

Online Usability Testing
Ideal for website and mobile device usability, MobiLAB™ Online provides face-to-face interaction with respondents using audio and video and the ability to share desktops or mobile devices for real-time collaboration and observation. IVP will manage the details and provide hands-on technical support, so you can focus on the research. LEARN MORE

Online Eye Tracking
MobiLAB™ ET Online delivers the same advanced eye-tracking metrics as traditional in-person eye tracking, but from any computer with a webcam. Ideal for testing ad placement, optimizing print ads, webpage evaluation, and video ad or package testing, researchers can measure what people engage with, for how long they engage, and the order in which they engage. LEARN MORE

Online Facial Coding
Using only a webcam, we capture facial expressions as your respondent views dynamic content. Ideal for dynamic video content, MobiLAB™ ET Online offers researchers to ability to better predict video’s skipability, branding impact, and brand likability from your audience’s subconscious emotional reaction. LEARN MORE

Customized Hybrid Solutions

Seamlessly integrate IVP’s online usability testing, eye tracking, and facial coding labs with your online qualitative research or online surveys to create a multi-method research approach to help answer your important business questions.

A Full-Time System Operator Supports You
From technology demos to data delivery, our expert team manages the details so you can focus on the research.

Pre-qualifies respondents and ensures they prepared for their online experience
Tests respondent webcams to ensure high-quality video capture
Ships cameras to respondents who do not own one

Let’s Talk

Bob Granito
President, IVP Research Labs
BobG@IVPResearchLabs.com

Posted On August 17, 2019 By Erin Jewell In Highlight, News, Services /

Upgrade to Professional Videography for Your Next Qualitative Study

Interactive Video Productions offers high quality and dynamic video recording for qualitative research in-facility or off-site.

Closely Capture Respondent Behavior

Unlike stationary video, which only offers one angle at a set distance, professional videography from IVP offers responsiveness on the part of the videographer and allows for direction by the moderator to closely capture key respondent behavior. Our skilled videographers use multiple study angles and vary zoom to best capture the action. A wide view for group interactions and individual zooms to capture a speaker’s expression or a respondent handing stimulus or testing usability of a product.

Gain a Better Understanding of User Behavior

The results of professional videography allow research stakeholders to better understand user behavior. Insert dynamic video clips into your results presentation for more engaging final report.

Professional Videography is Ideal for:

IDIs with product interaction
Focus Groups
Shop-A-Longs
Ethnographies

The IVP Advantage

Our experienced videographers are client-friendly and sensitive the qualitative process. They work flexibly with you to deliver key research data captured and presented clearly and professionally to add video insights to your research findings.

Let’s Connect

Bob Granito, President
Interactive Video Productions
Info@InteractiveVideo.com

Posted On May 7, 2019 By Erin Jewell In Highlight, News /

Join Us at Neuro University

IVP is delighted to sponsor and present at Neuro U, a neuromarketing symposium which offers participants two days of interactive workshops and hands-on experience with the latest technology in Applied Consumer Neuroscience.

What to Expect

A full agenda to network with peers, learn from experts, and explore the latest in psychological and neuroscience tools and technologies.

Participants of Neuro U will

gain a working knowledge of applied consumer neuroscience
understand applications for applied consumer neuroscience to current projects
learn how to integrate System 1 into traditional research
learn about emerging technologies and implications for the future of neuroscience research
identify which tools and methods work best for your desired insights

Who should Attend Neuro U?

Researchers from all industries
Academia

When & Where?

The Hyatt Regency, Morristown, New Jersey
June 6-7

Register by May 20 for Early-Bird Pricing

Interactive Video Productions and its clients have access to an Early-bird registration rate of $350, a savings of $100. After May 20, Early-bird registration will close and regular pricing will be available.

Learn More & Register

We look forward to seeing you there.

Bob Granito, President
Interactive Video

Posted On February 4, 2019 By erin@schlesingerassociates.com In Events, Highlight, News /

We are excited to participate in a complimentary Research Technology Day hosted by Schlesinger Group. Explore important research technology to enhance the value of your research.

IVP will demo the latest in our smartly-packaged neuro lab solutions; including biometric testing and facial coding.

In addition, Schlesinger Group, Voxpopme and Civicom Marketing Research Services will be providing hands-on opportunities for clients to trial The Wall by Schlesinger, OnDemand Plus and online qualitative tools.

Who Should Attend?

This event is tailored to qualitative researchers and moderators.

Will You Join Us?

Friday, March 22 | Open House 10am-6pm
Schlesinger Group – New York City
711 Third Ave, 9th Floor, New York, NY 10017

Contact

Bob Granito, President

Interactive Video Productions
Info@InteractiveVideo.com

Posted On December 9, 2018 By erin@schlesingerassociates.com In Highlight, News /

Happy Holidays from IVP

Thank you for your support in 2018. As we strive to excel in our services, we are honored to have clients like you.

We have made a donation to the National MS Society on behalf of our clients and colleagues.

As you prepare for 2019, IVP looks forward to continuing our partnership and we will be happy to help you plan technology support for your upcoming research projects.

We hope to see you at the following upcoming industry events:

QRCA Conference
January 30-February 1 | Savannah, Georgia
We are presenting and exhibiting.

The Quirks Event
March 5-6 – Brooklyn
We are exhibiting.

Wishing you a wonderful holiday season and a new year of peace, happiness, and success!

Bob Granito, President

+1 (732) 970-9446

Info@InteractiveVideo.com

Posted On November 14, 2018 By erin@schlesingerassociates.com In Events, Highlight, News /

We are Presenting at QRCA Conference 2019

Interactive Video Productions is delighted to speak alongside HCD Research at the QRCA Conference in Savannah, Georgia.

During the presentation, Making Neuroscience Measures Accessible for All Researchers, researchers will:

be introduced to applied neuroscience
understand which neuromarketing tools are available
learn how the neuromarketing data can be integrated into traditional research

We are also exhibiting and hope to catch up with you at our booth.

We look forward to seeing you there!

Bob Granito

+1 (732) 970-9446

Posted On October 4, 2018 By erin@schlesingerassociates.com In Highlight, News, Services /

Online Facial Coding Has Arrived

We are delighted to introduce MobiLAB™ FC Online, an online facial coding tool powered by Tobii Pro, allowing respondents to participate in facial coding research from anywhere they have a webcam and access to the internet.

How Does it Work?

Tobii Pro’s emotion analytics tool for video measures the micro expressions of viewers using the latest facial coding technologies allowing researchers to better predict a video’s skipability, branding impact, and brand likability from your audience’s subconscious emotional reaction.

MobiLAB™ FC Online is ideal for:

testing dynamic video stimuli which elicits a strong response
overcoming challenges of geographically dispersed respondents and/or hard to reach respondents
self-guided sessions or as part of moderator-led interviews
creating high-quality data visualizations for post research reporting

Combine with Online Eye Tracking

MobiLAB™ FC Online can be combined with our online eye tracking technology, MobiLAB™ ET Online, allowing researchers to pinpoint where respondents are looking as they react to the stimuli. This combination of visual engagement tracking and emotion analytics data allows researchers to deliver better insights for more informed decisions for increased ROI, improved conversion rates and optimized engagement.

Ready to learn more about enhancing your next marketing research study with online facial coding?

Let’s Chat!

Bob Granito
President
+1 (732) 970-9446